Digital Humanities Conference Series
For several years, the GAFAM have been spreading a particular rhetoric that now informs the way we understand the digital world: platforms, tools and technologies must be simple, intuitive, beautiful, fast... But this rhetoric hides a fundamental problem: simplicity, intuitiveness and this standardized beauty are only signs of a growing digital incompetence. We depend on the GAFAM, the GAFAM think for us. By praising non-intuitive, ugly, and complicated design, I intend to lay the groundwork for a true digital literacy that critically challenges the discourse of the GAFAM.